We back our tech clusters with capital, policy, and global ambition. What if we gave Scotland's creative sector the same treatment?
The creative and cultural industries are often treated as a ‘nice-to-have,’ rather than the infrastructure that actually makes Scotland a global destination. The country’s creative sector in particular is already a powerhouse, from games and film to literature and festivals. And while it punches above its weight, it doesn’t seem to command the same attention or capital as other industries.
In this conversation, former Skyscanner COO Mark Logan and Jessica Fox, filmmaker and former resident storyteller for NASA, come together to unpack what's happening in Scotland’s creative sector and what we can do to make it impossible to ignore.